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    <loc>https://ericmorrow.me/experience</loc>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>Experience - BuzzFeed News, 05/17 - 2/22</image:title>
      <image:caption>Worked across desks and teams, advising on story and headline strategy to help reporting reach the widest possible audience. Led promotion strategy for major investigations, including the Pulitzer Prize-winning Xinjiang series. Built and mentored a cohort of nearly 20 college journalists through BuzzFeed's Instagram Local News fellows partnership.</image:caption>
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      <image:title>Experience - Circa News, 05/16 - 11/16</image:title>
      <image:caption>Launched cross-platform distribution strategy across Facebook, Instagram, Twitter, and Snapchat for an early-stage national news brand. Used platform and third-party analytics tools to evaluate performance and continuously refine strategy. Ran paid campaigns on Facebook and Instagram to expand reach to new audiences.</image:caption>
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      <image:title>Experience - WUSA, 04/15 - 05/16</image:title>
      <image:caption>Directed nightly digital news output, partnering with a fellow producer to keep coverage moving in real time. Worked with the assignment desk and producers to make digital and social a newsroom-wide priority, not an afterthought. Monitored breaking news across social channels, managing live streams and alerts as stories developed.</image:caption>
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      <image:title>Experience - WGRZ, 07/13 - 04/15</image:title>
      <image:caption>Produced content for the station's website and social accounts while running the overnight assignment desk. Trained reporters and anchors on social media best practices and the newsroom's CMS.</image:caption>
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