Leads global push alert strategy, analyzing engagement data to guide editorial decisions and keep readers informed without fatigue.
Serves as a newsroom voice in product development, partnering with the app and editorial tools teams to shape features from a reader's perspective.
Built an AI-powered tool to streamline alert reporting and idea generation, saving the team hours of manual work each week.
Bloomberg News, 02/22 - Current
BuzzFeed News, 05/17 - 2/22
Worked across desks and teams, advising on story and headline strategy to help reporting reach the widest possible audience.
Led promotion strategy for major investigations, including the Pulitzer Prize-winning Xinjiang series.
Built and mentored a cohort of nearly 20 college journalists through BuzzFeed's Instagram Local News fellows partnership.
Circa News, 05/16 - 11/16
Launched cross-platform distribution strategy across Facebook, Instagram, Twitter, and Snapchat for an early-stage national news brand.
Used platform and third-party analytics tools to evaluate performance and continuously refine strategy.
Ran paid campaigns on Facebook and Instagram to expand reach to new audiences.
WUSA, 04/15 - 05/16
Directed nightly digital news output, partnering with a fellow producer to keep coverage moving in real time.
Worked with the assignment desk and producers to make digital and social a newsroom-wide priority, not an afterthought.
Monitored breaking news across social channels, managing live streams and alerts as stories developed.
WGRZ, 07/13 - 04/15
Produced content for the station's website and social accounts while running the overnight assignment desk.
Trained reporters and anchors on social media best practices and the newsroom's CMS.